10 Tips to Write a Compelling SMS for Better Engagement

Writing an effective SMS can be challenging, especially when you have a character limit of 160. SMS marketing is one of the most powerful ways to reach customers directly, but it requires a well-crafted, concise message that resonates with your audience. In this guide, we’ll go over the essential components of a successful SMS, provide actionable tips, and share examples to help you write SMS messages that engage and convert.

1. Why SMS Marketing Is So Powerful

SMS marketing is powerful because of its direct reach. With open rates as high as 98%, SMS provides instant access to your audience, enabling you to convey your message quickly and efficiently. This form of communication is highly personal, and almost everyone has their phone at arm’s reach. By delivering clear, value-driven SMS messages, businesses can effectively boost engagement and conversions.

2. Key Elements of a Compelling SMS

To write a compelling SMS in under 160 characters, you need to consider the following key elements:

Clarity: Keep the message straightforward. Avoid complex language or unnecessary words.
Value Proposition: Explain the value to the customer immediately.
Call to Action (CTA): Always end your message with a clear action you want the reader to take.
Personalization: Where possible, include personalization such as the customer's name.
Urgency: A sense of urgency can make the message more compelling, such as a limited-time offer or a countdown.
3. Examples of Compelling SMS Messages

Example 1 (Sales Promotion):
"Flash Sale! 🎉 Get 30% OFF all products TODAY only! Shop now: example.com/sale"

Example 2 (Appointment Reminder):
"Hi Alex, just a reminder about your dentist appointment tomorrow at 10 AM. Questions? Call us at 123-456-7890."

Example 3 (Limited-Time Offer):
"🚨 Hurry! Our best-selling items are back in stock—20% OFF for 24 hours only! Shop now: example.com"

Example 4 (Exclusive Invite):
"You're invited to our VIP event this Saturday! Get your exclusive pass now: example.com/vip"

Example 5 (Customer Feedback):
"Hi Sara, how did you enjoy your recent purchase? Leave us a review and get 10% off your next order! example.com/review"

4. Step-by-Step Guide to Crafting the Perfect SMS

Step 1: Start with Value
Your SMS should start by outlining what value the reader will get. If it's a discount, an offer, or an event, make sure that value is mentioned right from the start. For example: "Flash Sale: 30% off all items!"

Step 2: Keep It Simple
Simplicity is key to SMS marketing. Remember, you only have 160 characters, so avoid complex language and jargon. Use simple, direct sentences that the customer can read and understand immediately.

Step 3: Add a CTA
A clear CTA is crucial in SMS. Tell the customer what they should do next, whether that’s clicking a link, calling you, or visiting your store. For example, "Shop now at: example.com"

Step 4: Personalize
Personalizing an SMS can make it much more effective. Addressing the customer by their name or tailoring the message based on previous interactions can greatly increase engagement. For example, "Hi John, enjoy 20% off your next order!"

Step 5: Create Urgency
Creating urgency motivates people to take action. Use phrases like "limited time only" or "offer expires tonight" to encourage quick responses. For example, "Only 10 hours left! Grab your deal now: example.com"

5. Tips for Writing Engaging SMS Messages

Focus on One Message: Don’t cram multiple messages into one SMS. Focus on one topic or offer.
Avoid Spammy Language: Words like “FREE,” “CLICK NOW,” or excessive punctuation can make your SMS look spammy and reduce trust.
Timing Matters: Consider when you are sending the message. Early morning or late-night SMS may be intrusive, whereas messages during the daytime are more likely to be read.
Use Emojis (Sparingly): Emojis can add personality and a fun touch, but use them wisely. Too many emojis may come off as unprofessional.
6. Choosing the Right Tone for Your SMS

The tone of your SMS should match your brand. If you are a professional service, you might keep the tone formal and direct. However, if your brand is fun and youthful, you can use casual language and even emojis.

Formal Tone Example:
"Dear Customer, we appreciate your recent order. Please visit our website to see our new collection."

Casual Tone Example:
"Hey there! 💥 Your favorite collection just dropped! Check it out before it's gone: example.com/new"

7. Avoiding Common SMS Marketing Mistakes

Many marketers make mistakes when writing SMS, which can lead to negative responses. Avoid the following:

Not Including a CTA: Failing to guide your audience means they might ignore your message.
Sending Too Many SMS: Bombarding your audience with too many texts can lead to unsubscriptions.
Lack of Personalization: People respond better when they feel you’re speaking directly to them.
8. Understanding and Testing SMS Effectiveness

Testing your SMS campaigns is crucial for long-term success. Here’s how you can optimize:

A/B Testing: Try different variations of your SMS to see what works best. Test different CTAs, messaging styles, and tones.
Monitor Metrics: Check metrics such as delivery rate, open rate, and click-through rate to evaluate effectiveness.
Customer Feedback: Gather feedback from your customers to learn what kind of SMS content they prefer.
9. Top Industries Benefiting from SMS Marketing

SMS marketing works well across industries, including:

Retail: Promoting sales and special offers.
Healthcare: Appointment reminders.
Education: Course updates and exam notifications.
Real Estate: New listing alerts.
Food & Beverage: Special menu or promotional offers.
Each industry can use SMS differently, but the main principle remains the same: engage, inform, and prompt action.

10. Final Thoughts on Writing SMS Under 160 Characters

Writing a compelling SMS under 160 characters is an art that takes practice. It requires precision, conciseness, and a strong understanding of your audience. By understanding the value proposition, keeping the message clear, and adding a CTA, you can create impactful SMS campaigns that drive real results for your business. Remember, testing and learning are key to improving your SMS performance.

Examples to Remember:

"SALE! Get 40% off sitewide, today only. Shop now: example.com"
"Reminder: Your booking at Elite Spa is tomorrow at 3 PM. Questions? Call us at 555-1234."
"Limited time! 🍔 Buy 1 Get 1 Free - visit us today! More info: example.com"
By keeping messages short, relevant, and action-oriented, SMS can be a great way to connect with your customers.