7 Proven Benefits Of Bulk SMS Service For Your Business

Today, More than 60% of consumers think businesses should contact them via text messages more often.

As per an online survey, more than 5 billion people are active mobile phone users, and there's hardly any chance that you'll find any customer of yours doing without a mobile phone.

In 2022, there's no need to make you understand that mobile phones are the most prominent marketing & communication platforms to reach your potential customer. And Bulk SMS service is one of the most successful, effective, and quick ways to communicate with your customer.

Almost 75% of customers are willing to receive SMS communications from companies if they are opt-in to get them. So there’s no reason to ignore it as a wise businessman.

Here are 7 Proven Benefits Of Bulk SMS Services for your business that'll help you to gain high profits and maximize your customer acquisitions

Let's Start!

01. Targeted Reach & Quick Results:

Yes! Bulk SMS Service gives you the benefit of specific targeting, and the best part is that you don't have to wait too long for results.

In today's time, whether you are a small business owner or the founder of a large enterprise, you know the value of targeted marketing. And what if we tell you that the SMS messages have a 98% open rate.

Yes! If you opt for bulk SMS service, you'll reach only your target customer, and usually, 9 out of 10 persons view and read it.

And do you know that the average response time for a legitimate email is about 90 minutes! Guess, How much time it takes for the customers to read a text message?

Now, Get ready because it's going to shock you! Only 3 mins.

Yes, That's true! It only takes 3 mins for 9 out of 10 people to read your message after being received.

And not only that,

It only takes 90 seconds on average for a person to respond to a text message. So, if you are among those who can't wait for results, then you must taste this service.

Well, that's amazing, Right. But wait! It's just the starting. Now, let's move to the next point.

02. High Readability, High ROI & High Conversion:

High Readability = High ROI + High Conversion Well, that's the simple success formula that works for Bulk SMS Service. Higher the number of readers higher will be the number of conversions. Bulk SMS Service helps reach a large audience and gives high readability that ultimately offers you a fair chance to get high conversions. And When compared to email, app notifications, and direct mail, SMS is the most preferred communication channel by consumers. The rulers of the eCommerce market like Amazon, Flipkart, Myntra, etc., also share a crucial part of their marketing piechart with the SMS Service. They use it to send the latest offers, wishes, surveys, etc., to the customers. Or whenever they need an effective reach, high conversion, and quick response. Stats says almost 77% of consumers are likely to have a positive perception of a company that offers SMS. The SMS text message has a whopping response rate of 45%. That is very high from the email, which is only 6%. And an intelligent business brain understands the significance of these numbers and how much they can impact one's business sales if done smartly.

03. Cost-effective & affordable marketing:

Billboards, TV Ads, or Newspaper Ads. These are some of the most popular means of marketing. But a small business owner can't even imagine affording their expenses. So, How a small business will be able to survive in times of such high competition? Just Relax! There's a highly effective platform that allows businesses of all sizes to enjoy the benefits of marketing at minimal prices. And you know the platform we're talking about, Yes! It's the Bulk SMS Service. Even if you are a small shopkeeper or a giant business owner, it can easily fit into your budget plan for your business. And there's no demographic barrier that can stop you. With Bulk SMS Service, you can target almost any demographics, a big state, country, or even your local market. Spend only on your target area or target customers and enjoy the maximum outcome with one of the most affordable means of marketing. It is highly cost-effective that you can even start at

04. Customized and Personalized Messaging:

Scrolling, scrolling, scrolling, and suddenly, Dear Name, **** ___ a message like this stops you. Does it happen to you? Most probably, your answer will be, "Yes." And not only your name but your mobile number or birthday is also mentioned in that message. So, dear friend, that's what is called Personalized Messaging. Personalized messaging makes the customer feel connected. It also helps increase the CTR and engagement of the customer. CTR (Click Through Rate) is the number of clicks on a hyperlink sent in the message divided by the number of people who have seen the text message. For example, you have sent a link to your website or a page link embedded in an SMS. Assume that 100 people read that SMS, and out of 100, 70 people clicked on the link. Then, the CTR will be 70%. So ultimately, it can help increase the conversion rate of an SMS campaign. And not only that, but you can also send customized SMSes with a wish message on your customer's birthday, anniversary, or other personal events like that. It amazingly helps in making a better customer-brand relationship. Almost 80% of consumers like to purchase from a brand that provides personalized experiences.

05. Track Your Campaign Success Easily:

Now the next big question arises, How to know that the campaign is going the right way or not? It is a must to know whether the money you are spending is getting used in the right direction or not. So here comes another benefit of Bulk SMS Service, which is the benefit of transparency & strategic planning. Yes, once the SMS campaign starts running, you can check all the insights on your campaign performance. You can get all the real-time data and detailed analytics graphs, the number of messages delivered, whether the customer has read it, the current status of the SMS, the geographical data, and much more from your Bulk SMS Service Provider. As an intelligent businessman, you know that, without strategic planning, you can't get the best results. This data will help you and your service provider to understand the right audiences and target areas. Also, it'll help you understand the behavior of your audience. And, with the help of these data and analytics, you can plan the best working strategies for your SMS Campaigns. That'll help you achieve a high return on investment.

06. Amplify your existing marketing channels:

Are you already working on advertisement & marketing for your business on other channels like social media, search engines, or email marketing? Yes, But they are not giving that much result. Is your answer the same? If yes, then it's time to get a little excited because Bulk SMS Service is again going to help you out. Yes! Bulk SMS Service also helps your existing marketing channels to get a massive boost in conversions. Like, if you're looking for more leads for your landing page, put a magnetic message and start running your SMS campaign with a link to your landing page. It can make a massive difference in the no. of leads by getting a high CTR for your page link. In the same way, you can take the benefit of the high open rate, high CTR, and high response rate to boost up your other marketing channels as well. And you can observe that all small & big companies also the top marketers are using Bulk SMS Sevice to benefit their other marketing or selling channels. Whether it's a business coach who is sending you multiple reminders for their webinar to whom you've subscribed for emails, or it's an app notification that you've downloaded. It's getting used everywhere.